Lower prices can, indeed, sell more and example of Veiled Games is just one among many. Their latest game, Up There [1.1 - U.S. - 1.59 ] has achieved success thanks to its entry into the first page of the App Store U.S., something that, now well-established, can boost sales so exceptional. Shortly after the recommendation by the teams of Apple (A on the graph), developers lower the price of their game to the floor price, 79 cents (B) which further accentuates the phenomenon. Up There then enters the Top 25, but it does not last and as expected, sales declined very rapidly.
In the graph, the C indicates when publishers came back to the original price (1.59 ). When making an app, this choice, they say, has not been easy: sales fell and then fell even faster. However, they do not regret this choice, because it allowed them to stabilize their income.
The lesson of this example is very well summarized by David Frampton of Majic Jungle blog software originally; in particular, Chopper [1.1.1 - U.S.
by victoriapeckham under CC-SA - 3.99]. “If the status of your application down, increase the price, if the rank increases, lower the price” (“If the rank drops, if it sores, decrease price. Yeah, it’s backwards.”). This principle may seem contradictory, but is in fact and in appearance.
First, David Frampton said that 79 cents is not a satisfactory long-term prices and a bad idea. At first, this price may seem interesting indeed, with sales rising strongly, but soon the bubble burst and after a few weeks / months, only a few copies will be sold per day. At 79 cents (less twenty cents recovered by Apple), these sales will yield nothing. And what then? A price reduction is, of course, impossible, unless we give its application, but the goal of every developer is still to make a living. Although in the case of very specific applications, a free passage can yield positive opinions and so “run”.
The other default of 79 cents is the price that makes the application accessible to everyone, including those who buy at random and one that will very negative opinion without real reason. Thus, it appears that the application is less expensive, more negative comments it receives. Of course, it is not an infallible rule and against-the examples are many, but it is undeniable that the applications at lower prices allow impulse purchases of applications deleted within minutes of purchase and lowered by a minimum score. The latest version of the system which encourages applications note their removal contributes to this: who would buy an application for eight Euros and remove the negative note after a minute?
Hence the general lesson suggested by David Frampton: if an application approach of the Top 100, do not hesitate to sell out to enable a quick and efficient climbing. But soon she begins to fall, we must go back to keep the price of viable income. Once out of the rankings, you will be dealing with a market “normal” and will then seek the equilibrium price.
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