Are App Store Buyers Stingy?

To learn more about successful applications, we looked at the one hundred best paid applications for American and French App Store. The survey was conducted February 11, 2009, and prices in Euros are translated into dollars by the table of equivalence used by Apple and given in the second graph (below). It gives interesting information on how to build and structure an iphone app.

This study indicates firstly an average price not so low that one would think, since it revolves around three dollars ($ 2.73 App Store for U.S. $ 3.28 for the French version). If one considers only the first ten applications, it is still lower, at $ 1.99 precisely. Yet the cheapest applications do not focus on the top of the table, but seem, instead, be distributed equitably as this graph shows. Applications cheapest fall in a rather balanced. Even if the curve of the relationship between rank and price indicates an increase in the average price gradually as one move away from the top of the table, the slope is very low and the curve rapidly stabilized at around 2, $ 99.

If you look at the distribution price of one hundred applications involved here, it is clear nonetheless account for the preponderance of those at 99 cents. By themselves, they represent about 40% of the series, while applications for $ 9.99 or more account for only 2 or 5% depending on the country. In detail, we can see peaks on certain values ($ 1.99, $ 2.99 $ 4.99 and above) while others are very poorly represented ($ 6.
by kevin dooley under CC-SA 99 special, but three, $ 99).

The App Store U.S. is most interesting to study since it is estimated that currently about 70% of total sales from the App Store. The French version is quite close to the U.S., although some applications derive the average cost upwards while the differences are generally larger across the Atlantic. This is proof that we can succeed, even selling its application to 15.99 Euros (Antidote Mobile).

Conclude, however, on a positive note. Of course, the App Store is not without flaws, defects that we have repeatedly mentioned in our columns. But, as recalled by David Frampton, the App Store is also an extraordinary opportunity for all developers to make money. The number of potential customers who have increased significantly since its summer opening, the App Store can make a living even if it is properly at the bottom of the rankings. Chopper is, for example, that around the 300th rank in the U.S., which allows its author to win $ 500 (about 390) per day on average. It is, indeed, not ridiculous…

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Also read:

1. Is Apple Losing Its Grip on App Store Security?
2. First Look at Informatica's Cloud Data Integration Apps Store
3. First Look at Informatica's Cloud Data Integration Apps Store

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